Integrated Executive Leadership

IRENE MURILLO

Fractional CMO | Board Advisor

Irene Murillo is an international marketing and growth strategist with more than 25 years of leadership experience across global consumer brands, technology companies, consulting firms, and nonprofit organizations. Having held senior regional roles with Samsung, Nintendo, and Unilever, she brings a unique combination of corporate leadership, entrepreneurial agility, and customer-centric thinking. Irene helps organizations strengthen brand relevance, accelerate growth, improve customer engagement, and expand into new markets. Her expertise spans brand transformation, communications, innovation, customer experience, and growth strategy, making her a trusted advisor to leadership teams seeking both strategic clarity and practical execution.

  • Former Corporate Marketing Director, Samsung Latin America
  • Former Regional Marketing Director, Nintendo Latin America
  • Former Senior Regional Brand Development Manager, Unilever LATAM & Asia
  • Led regional marketing organizations across multiple international markets
  • Extensive experience in branding, innovation, customer experience, and growth strategy

Consumer Goods • Technology • Retail • Telecommunications • Research • NGOs

Latin America • North America • Asia • Europe

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